Organization *

First Name *

Last Name *

Phone *

Email *

Address Line 1 *

Address Line 2

City *

State *

Enter required value

Postal Code *

Agency's number of passenger trips per year *

To research your annual passenger trip calculations, go to the following link, find your agency's most recent profile and your annual unlinked trips in the service consumption section.

NTD Transit Agency Profiles | FTA (dot.gov) 

Still having trouble?  Contact [email protected]

Category Type *

Choose 1:

Enter required value Rural or Tribal public transportation provider 5307 public transportation provider with 1 million or few passenger trips annually 5307 public transportation providers with 1 million - 8 million passenger trips annually 5307 public transportation provider with 8 million - < 20 million passenger trips annually 5307 public transportation provider with more than 20 million passenger trips annually

Submission number *

Provide the submission number for THIS submission with the total number of submissions from your transit agency (e.g. 1 of 1 or 3 of 5)

Entry Category for THIS submission *

Spotlight Award: Honors outstanding work for a total transit marketing campaign. The award recognizes a total mixed-media marketing campaign that shows a unifying strategy, purpose or theme. It is typically an awareness building or educational campaign.

Hit the Spot Awards: Honors outstanding work for single and/or new transit marketing projects.  Categories include: 

• Print Media: Single collateral entries including, but not limited to, route map, brochure, display advertising, newsletter, pass program, giveaways, etc.
• Electronic Media: Including, but not limited to, radio or TV commercial, PSA (public service announcement), public affairs program, educational video.
• Social Media: Any online, mobile, wireless or alternative medium thatpermits direct contact and/or two-way conversation with clients.  Including, but not limited to, phone apps, messaging, blogs, social networks, podcasting, Facebook, Instagram, Snapchat, Twitter, etc.
• Event Promotion: Including, but not limited to, a one-day free ride campaign, employee recognition event, contest, community service event, holiday, etc.

Enter required value Spotlight Award Hit the Spot: Pring Hit the Spot: Electronic Media Hit the Spot: Social Media Hit the Spot: Events

Type of media *

See category descriptions from question above

Dates campaign ran or submission was first used *

Title of Submission *

What was the goal of the campaign? *

What were the objectives of the campaign? *

What was the opportunity or challenge that inspired the campaign? *

What was the target audience? *

(age, gender, income, educational level, specialized market, etc...)

What was the campaign or promotion budget to actual cost? *

Did you use an advertising agency? *

Enter required value Yes No

How many people did your campaign or promotion reach? *

How do you know how many people your campaign or promotion reached? *

Impact figures *

(ridership increase, event attendance, etc...)

Lessons learned *

(especially if you cannot quantify your campaign)

Describe the elements of the campaign *

Describe the sample material you will be uploading that demonstrates the campaign elements. *

File name 1 *

File name format: Organization, First and Last Name, Category, Sample # 

Examples: 

SWTA Alex Aitkin Hit the Spot Print sample 1

SWTA Alex Aitkin Hit the Spot Print sample 2

SWTA Alex Aitkin Spotlight Award Print sample 1

SWTA Alex Aitkin Spotlight Award Print sample 2

SWTA Alex Aitkin Spotlight Award Print sample 3

File name 2

File name 3

File name 4

File name 5