Description

In today's rapidly evolving digital landscape, harnessing the power of Artificial Intelligence (AI) has become a game-changer for marketers. This session is designed to equip you with the knowledge and insights needed to leverage AI effectively in your marketing strategies.

Alexandra Aitken, Communications Specialist - South West Transit Association 

Alexandra Aitken, a born and raised New Yorker transplanted to the south 9 years ago. Graduating from Hofstra University in 2009 with a degree in Public Relations with a dual-minor in marketing and political science. I have served as a part-time Communications Specialist for SWTA for over 3 years, while also serving as the Director of Marketing for a private company in Baton Rouge, Vice-Chair of Young Professionals for the National Home Builders Association, and Social Media Specialist for the Zachary School Board. Prior to joining SWTA, I served as the Communications and Web Manager for the Capital Area Transit System for five years. 

For the past thirteen years, I have had the privilege of spearheading comprehensive public relations campaigns for clients ranging from transit, government, housing, education, food and beverage, family products and services, fashion and consumer products, and the most complex of all, other people.

My husband, two dogs, and kids 10,9, 8-,7- and 6-year-old live in Zachary, Louisiana. When I'm not working, you can find me cheering on the sidelines of one of my kids' games or beating them at a round of Uno.