The Marketing Manager oversees Rio Metro's marketing and advertising operations, ensuring alignment with organizational goals. This role is responsible for developing and executing comprehensive strategies that enhance brand visibility, public engagement, and service awareness. The Manager leads high-level marketing and communications initiatives, representing the agency with professionalism and consistency, while maintaining a strong and positive public image for Rio Metro. 

Essential Functions

The following list of essential functions represents the tasks performed within this classification. The omission of a specific function does not prevent management from assigning related duties if they are logically associated with the position. 

1. Plans, develops, and executes comprehensive marketing, advertising, communications, and public outreach strategies to promote agency services and elevate the public perception of Rio Metro. 

2. Researches, develops, and implements brand identity and positioning for Rio Metro and its services. 

3. Develops and manages a strategic marketing plan aligned with the agency's objectives and within assigned budget parameters. 

4. Oversees media planning and placement for advertising campaigns, ensuring effectiveness and brand consistency. 

5. Produces customer information materials, manages agency publications, and supervises public engagement efforts with employers, schools, and community partners. 

6. Delivers presentations to businesses and service organizations to promote transit and alternative transportation options. 

7. Supervises marketing department staff and activities, ensuring high performance and goal alignment. 

8. Directs advertising sales operations and provides leadership in executing customer-focused strategies throughout the organization. 

9. Ensures staff meet objectives outlined in the travel demand management (TDM) and marketing plans. 

10. Manages the RMRTD website to ensure accurate, timely, and effective digital communication with customers. 

11. Administers merchandising and other department-related contracts, ensuring compliance, value, and alignment with agency goals. 

12. Ensures availability and readiness of advertising assets (e.g., monitors, display systems) and manages revenue-generating initiatives through advertising and business partnerships. 

13. Develops and maintains partnerships with local businesses to promote alternative commuting options and increase transit use among employees. 

14. Works with governmental and community stakeholders to coordinate public events involving transit services. 

15. Participates in emergency and service disruption situations, ensuring effective communication and coordination with customers regarding operational changes (e.g., train delays, bus bridge deployment). 

Minimum Qualifications 

Education and Experience 
Related education and experience may be interchangeable on a year for year basis. 

Bachelor's degree in communications, marketing, public relations, journalism or related field. Five years of experience in marketing/public relations with progressive responsibility and two years in a supervisory capacity. 

Additional Requirements 
• Advertising experience desired. Media buying experience a plus. 

• Experience creating and managing customer-focused initiatives, sales programs within nonprofit or public sector desired. 

• Experience managing technology resources desired. 

• Experience managing staff and contracts desired. 

Knowledge, Skills, and Abilities 
• Treats all people with respect and work with diverse populations including minorities, limited-English proficiency and individuals with disabilities. 

• Exhibits excellent interpersonal skills with the ability to build trust quickly with customers, contractors and employees. 

• Provides excellent writing and proofreading skills required in addition to strong verbal communication and listening skills. 

• Professional independent decision-making and problem-solving abilities. 

• Delivers proficient technology skills with the ability to use and advise functionality requirements of web-based applications. 

• Able to develop reports, process and analyze data and forecast trends. 

• Monitors a budget and to track and control expenses and revenues. 

• Prioritizes, organizes, and manages tasks and time effectively; exhibits strong project management skills. 

• Proficient using a computer, including proficiency with Microsoft Office, the internet, webpage maintenance, complex spreadsheets and databases, and software programs. 

Physical Demands/Work Environment

• Work is performed primarily in an office setting 

• Manual and finger dexterity required. 

• May be subject to exposure to VDT's, to inclement weather, noise, fumes, gases, odors or other potential health hazards. 

• Irregular work hours and evening and weekend (including Sunday) work may be required. 

• Must be able to meet deadlines with severe time constraints. 

• Employee must be able to push, pull, and lift up to 35 pounds and bend with both knees and back, squat and /or kneel. 

How to Apply

Submit a cover letter and resume via email (preferred), mail, or hand delivery to:

Eric Gutierrez
Director of Human Resources
Mid-Region Council of Governments
809 Copper Ave NW Albuquerque, NM 87102

Email: ejgutierrez@mrcog-nm.gov 

This position will remain open until filled. For best consideration, please apply by 5:00 p.m. on Friday, November 7, 2025.

Employment pending successful background check, a valid New Mexico driver's license, and no more than one (1) moving violation in the past year. All new employees are hired subject to a one-year probationary status. 

The Mid-Region Council of Governments is an Equal Opportunity and Affirmative Action Employer.